Environment, objectives and management approach

Environment, objectives and management approach

Swisscom’s investments not only create around CHF 5 billion a year of added value for itself, but also benefit other companies in Switzerland and thus indirectly constitute an important contribution to the competitiveness and prosperity of the country.

In the summer of 2013, the Boston Consulting Group (BCG) calculated the impact of investments by telecommunication companies on gross domestic product (GDP) and employment – two key macroeconomic indicators – on behalf of the European Telecommunications Network Operators Association (ETNO). The calculations were based on eleven recent academic studies, five of which focused on the impact of telecoms companies on GDP, six on the impact on employment levels. In collaboration with the BCG, Swisscom applied the calculation model and findings to its own situation. Swisscom’s impact on employment in Switzerland as calculated by the BCG is reduced by a factor of 1.8 compared with other countries, due to high salaries (calculations are based on annual average salary).

In 2014, Swisscom invested around CHF 1.75 billion in Switzerland’s telecoms infrastructure. Swisscom is planning to invest several billion Swiss francs in Switzerland between 2015 and 2020. According to the BCG model, Swisscom will indirectly contribute more than CHF 30 billion to GDP in this period, in addition to the total added value of around CHF 35 billion it creates for itself (CHF 5 billion per year for seven years). Moreover, Swisscom will support the creation and preservation of 100,000 jobs.

The figures and targets will be obtained and measured as part of the business plan process and through the annual segment information and added value calculations as published in the Annual Report. The BCG will be able to review and adjust the calculation model in line with new academic findings if required.